What Is Digital Marketing And Can It Help Your Business?

Digital marketing is simply all marketing on the internet, whether it’s through computers or mobile devices like tablets and smartphones.

Digital marketing has been growing at an incredible pace and most likely will continue to do so. As unbelievable as it sounds, the number of people getting online is still growing.

But marketing on the internet is no longer just for online businesses. With new technology and better advertising options, along with the growth in social media, digital marketing is a great opportunity for offline businesses as well. This even includes small local businesses that wouldn’t seem to have anything to do with digital marketing.

But no matter what your business or whether you sell online or offline, there are ways to reach your target market with digital marketing.

However, before starting any digital marketing campaign it’s important to understand what you want to accomplish with it. While revenue is the ultimate goal it may not be the immediate goal, depending on the digital marketing channel you are using.

Paid advertising online grew from $88 billion in 2017 to $107 billion in 2018. It’s a huge market and more and more advertising dollars are being spent online every year.

Facebook ads are one of the most popular paid advertising platforms. Almost all businesses can find their target market on Facebook. This makes it a powerful advertising channel for digital marketers. One of the best features of Facebook ads is the targeting options. There are so many options to choose from it can be almost overwhelming.

You can target typical demographics such as gender, age, income and location. But you can also target various interests.

For example, if you’re a local restaurant, Facebook ads may be the way to go for you. As mentioned above you can target people in a geographic location as well as targeting an income level. All that is important but the true power of Facebook ads lies in their interest targeting.

With interest targeting, you can focus on potential customers that like competitors of yours, or even that those that show an interest in food similar to what your restaurant offers. You can even target people who like craft beer. Yes, really!

In other words, most businesses can target their ideal customer through Facebook ads. Now think about the power of that kind of online advertising versus running a local television ad.

Another big advantage of using Facebook ads versus the type of mass advertising like a television ad is the ability to track your ad spend and your revenue so you’ll know exactly how profitable or unprofitable your ads are. This means you’ll also be able to test other ads to try and improve your return on investment.

Now, about the goal of your digital marketing campaign. As mentioned above, there are different types of ad campaigns that you can run. You might be going directly for a sale. Or maybe you are going to use content marketing to educate your potential customers on what you can do for them and why they should do business with you.

Another option is to generate leads instead of immediate sales. One way to do this is to give away something for free in exchange for an email address. This way, you can reach these potential customers any time you want via your email list.

Email marketing is still the most profitable digital marketing channel for any business. Just take a look at what Amazon does after you become a customer. They constantly send emails with deals and offers and many of them are tailored specifically toward you based on your past purchases. That’s the incredible power of digital marketing in terms of targeting, as well as email marketing. Amazon combines the two to powerful effect.

Let’s use the restaurant example again. A restaurant can’t make an immediate sale with their ad in the same way that could be done selling a product like a book or a t-shirt. Instead, the restaurant may offer a coupon that is valid for a specific date or even time, such as lunch, or happy hour.

Maybe to get that coupon, the potential customer must send a text message or give an email address. This way, the restaurant can also continue to follow up with specific offers. And by using a coupon that only goes with that digital marketing campaign, the owner can track how much business the ad brought in to the restaurant.

Content Marketing

Content marketing is simply using content to generate brand awareness, leads, or sales. Content marketing is usually information provided in the form of a video, blog post article or infographic. Instead of going directly for a sale, the business provides quality content that teaches or educates a potential customer. The goal is usually to generate leads, such as building an email list, in the hopes of making a sale in the future.

Content marketing is often done using paid advertising such as Facebook ads. (click here)

As you can see, digital marketing covers a lot of ground. The most important step for any business is to first understand who their target market is. This means things like gender, income level, interests or what keywords they would search for to find your business. Then you must decide the goal of your marketing, such as a direct sale, generate a lead, or build brand awareness.

Once that is accomplished, you can set up an advertising campaign and track your return on your investment.

When done correctly, digital marketing can have a huge impact in growing a business, whether it’s big, small, online or offline.

7 Affiliate Marketing Tips for Building A Profitable Online Business

What is affiliate marketing? It is the process of promoting a product or company. And you get a commission on every sale you make.

Affiliate marketing is simple. And it is a big source of revenue. But a lot of affiliate marketers fail. Most affiliate marketers fail because they are not committed to their online business.

To be a successful affiliate marketer, learn and master the best internet marketing strategies, engage your readers, and provide additional value. You only get paid when someone performs a specific action. So, learn how to increase your conversion rates.

The following are the best affiliate marketing tips for building a profitable online business.

1. Know Your Audience

To successfully sell affiliate products, promote products that match the needs and wants of your audience. However, you may not know your audience’s needs and wants if you do not know your audience. Learn as much as you can about your audience.

You must know the problems that you are target audience is facing. Once you know their problems, recommend products that can solve these problems. Promoting relevant affiliate products will increase your conversion rates, so it increases your income.

2. Outrank Your Competitors

Most successful affiliate marketers have websites and blogs that are ranking highly in the Search Engines. If you are a complete newbie, do not focus on paid ads. You will lose a lot of money. Search Engine Optimization is much better for newbies. Because it is cheap to implement. And it brings highly targeted traffic.

Search Engine Optimization will also help you outrank your competitors. You are competing with affiliate marketers, who may have huge marketing budgets. They will outspend you.

To avoid spending a lot of money on campaigns, focus on outranking them. You will make more money if your blog or website is ranking highly in the Search Engines.

3. Be Ethical

Some affiliate marketers do not last for a long in this business because they are unethical. They try to game the Search Engines. They use false promises. And they use aggressive marketing strategies. Most of these affiliate marketers want to make quick money.

Nowadays, people are clever, savvier, they do proper research, and they only buy from people and businesses they know and trust. That is why you need to focus on building trust with your potential customers. Create top-notch content that can help you build trust.

As more people trust you, they will buy the products you recommend.

4. Use Low-Cost Marketing Strategies

One of the benefits of affiliate marketing is the low barrier of entry. Affiliate networks are free to join. And there are low-cost internet marketing strategies.

Do not spend a lot of money on expensive marketing campaigns if you do not have a huge marketing budget. Start with free or low-cost marketing strategies.

For example, if you are completely new and you love creating videos, create quality and informative videos and post them on video sharing websites. You will generate free targeted traffic to your affiliate products. You will make a lot of money in the long run.

5. Do Proper Research

Most affiliate marketers fail because they do not do proper research. They do not look for the best affiliate programs and products. And they do not do thorough research when creating their content. That is why they have high bounce rates. And they have low conversion rates. Do proper research, especially when writing your content and choosing products to promote.

6. Be Helpful

Write informative, useful, and helpful content. Affiliate products should complement your content. Do not just write a list of affiliate products and insert your links. The content is not helpful because you are not sharing any useful information. You are just directing your visitors to affiliate sales pages.

If you want to help your readers make informed decisions, write detailed reviews. If possible, try the product before writing the review. Share your success with the product.

If you can write useful and helpful content, you will never have a problem getting affiliate sales.

7. Select the Right Affiliate Program

Selecting the right affiliate program is hard because there are tons of affiliate programs to choose from. As an affiliate marketer, you need to promote the best products. They are of high quality. And they have low refund rates. So, it is easy to sell these products.

Also, select affiliate programs that appeal to your niche.

These are the best affiliate marketing tips for building a profitable online business.